Why Email Marketing?

Is email marketing worth it? Learn why email marketing is special and what is involved.

Why Email Marketing?

Email marketing has an ROI of 4,300% (according to the Direct Marketing Association) and is one of the most powerful channels to market your products and services. Email can reach a large audience in a matter of seconds, which allows you to produce instant results. Email marketing also allows you to nurture prospects that are not yet ready to buy, upsell your current customers, and decrease support cost

How It works

Setting up a good email campaign depends on the function, list source, software, and audience. There are many best practices for email marketing, but in our experience, email marketing is a unique experience for each company that requires a list of defined steps for:

  1. List Building
  2. Validating emails
  3. Segmenting
  4. Creating Emails
  5. Setting up automation
  6. Sending emails
  7. Reporting
  8. Cleaning List

Getting Started

If you are not currently getting results through email marketing, then this is a great opportunity for you to expand your business and reach that next level. To help you get there faster, we have created a scorecard and basic reporting process that will help us understand your current position and identify opportunities for growth. This is a free basic evaluation to point you in the right direction.

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