Why Search Engine Optimization (SEO)?

What is search engine optimization and why is it important to your online marketing strategy?

Why Search Engine Optimization (SEO)? 

SEO is one of the best long-term marketing channels used to attract quality traffic to your website at a high ROI.

SEO is the process of optimizing a website so that it shows up high in the search engine results.
In other words, when a person types a keyword into Google, Yahoo, or Bing, SEO can help your business show up on the first page and hopefully be the first listing. Many keywords are competitive and It is not easy to get in the top few listings for certain keywords, but if you can manage to gain a top spot in the search engines, it can be very profitable for your business.

There are literally thousands of people searching for the products and services you offer, every single month.

How important do you believe it is to have your business and strategic message in front of these people?

How It works

There are over 200 different factors a search engine uses to determine the ranking of a website. SEO is the process of optimizing content to increase its rank for carefully chosen keywords. For example, if you want to rank for the keyword “Texas Personal Injury Lawyer”, you would need to optimize your website so that it is the best result for that keyword.

This process is primarily done in segmented parts:

  • Structural SEO
  • On-page optimization
  • Link Building
  • etc.

Each category has different tasks that build the websites authority and ability to rank for the keywords that you are targeting.

Each category also has different techniques, tools, and objectives that come together to accomplish the big picture goals.

The Value of SEOs

Search Engine Optimization (SEO) is a wonderful way to market your content online because it provides a substantial ROI. It may take 6 months to build momentum, but once you have a good SEO system in place, you will no longer have to pay to play. Unlike Pay-Per-Click (PPC) advertising, SEO offers you the ability to get free clicks that do not cost you each time a person visits your website.

There is a structure that has to be built in order for SEO to provide your business with a lifetime of free clicks, but don’t worry about figuring that out. We’ve done all of the hard work for you. At OklaMedia, we have innovated solutions that can meet your needs and provide your business with the ROI your looking for.

Getting Started

If you are interested in crushing your competition and establishing prominent search engine rankings, then the next steps are very important. We have created a scorecard and free basic evaluation process that will help you identify the low hanging fruit. SEO is not easy and without the proper system, it may not be profitable for you to start a campaign. So start with an evaluation. It’s simple, quick and low-risk.

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