Professional Website Design & Development Services In Oklahoma
A professional website can radically transform your business, increase profits, and add tremendous value to your brand. There are many options to design and develop a website, but there are two fundamental elements to consider, “aesthetics” and “performance”. When your website designed right, you’ll be able to get more out of your marketing and get results.
You NEED a website that get’s results and is optimized for online marketing.
At OklaMedia, we develop websits that generate leads and influence sales. To learn more about our process and get a FREE QUOTE, click the button below.
Speed & Security Enhanced
SEO Optimized For Traffic
Built On A WordPress Platform
Interactive Forms & Advanced Features
The secret to growing a business online is to use advanced marketing techniques that spread your message and sell your products or services. Optimizing the digital sales funnel is the first step towards this goal. “Optimizing the digital sales funnel” may sound difficult, but in essence it is accomplished through great website design.
Great website design is determined by how well a website performs and accomplishes its purpose. For many businesses this purpose is to convert inbound traffic into sales or leads. Internet driven business growth is fueled by two task:
1. Get Traffic To Your Web Properties (website, mobile site, landing pages, apps, etc.)
2. Convert Inbound Traffic Into Sales/Leads.
If you have a website that designed to take care of the second task, then you are on the right track. After you have a perfected website design, then all you would need is traffic. It is a numbers game at that point. At some point you can predict how your business will grow with each new visitor.
These two objectives seem easy, but there are a lot of factors that go into creating a good system to accomplish these goals. OklaMedia has invested heavily in developing unique systems to help you accomplish the first objective and our website design & development process focuses on accomplishing the second task.
Getting traffic costs money and we understand it is difficult to watch your hard earned dollars go to waste. Which is why we emphasize working on a high converting web property as the first goal to online marketing. This is why most web development companies fail to create successful websites. If you do not have a website that works to convert traffic, it doesn’t matter if you have 100,000 monthly visitors.
Unless a developer understands web marketing and sales, it is very difficult to create a website that gets results. Good design and functionality are only a part of what needs to be considered when creating a website.
I know how difficult it is to choose the right website design company. All you want is a website that works like you need to, but you have probably been burned one too many times. Unfortunately, there are a lot of bad web designers with empty promises and technical jargon that they use to get clients. Therefore, the web is filled with junk websites.
- Websites are supposed to make money, sadly most of them do not.
- Websites are supposed to be an extension of your brand and build awareness, but most fail in this regard.
- Websites are supposed to solve problems, bring joy and communicate effectively.
The web is filled with poorly designed websites and to be frank, it doesn’t need another. Good website design is blend of art and sciences that is perfectly balanced to build awareness, communicate and sell your products or services. At OklaMedia, building websites that add to your bottom line is our focus and we have the marketing intelligence to do this very well.
People think that good web design is all about the look and feel of the website, but it is much more than that.
Graphics, animation, videos and content are building blocks that aid in telling the story of your brand and selling your products and services. Each element must be designed with the big picture in mind. Remember that each element will either add or take away influence and you want the site to be influential. In the next few minutes I will show you exactly what you need to know in order to get a properly built website. Choosing the right website design company is much easier when you understand how to evaluate the quality of the web designer according to your needs.
There are three requirements for a good website:
Requirement #1: The design must work
Requirement #2: The infrastructure must be clean with marketing integration
Requirement #3: The content must be right
Your website should make money or accomplish the goals you have for the site and this will not happen without these three requirements.
The first requirement of a good website is easy. There are many web designers and many developers who can make a website look good and function properly, but the 2nd and 3rd requirement is difficult, which is why there aren’t many great websites.
Good design is conversion centered design. Conversion centered design does not lack artistic expression, but it focuses on building each element using Conversion Rate Optimization (CRO) techniques. The goal of CRO is to design and develop content so that it causes website visitors to take action. CRO utilizes factors of influence to sell your site visitors. Picture walking into a furniture store and being greeted by a salesperson at the door. You may not even know what you are looking for, but it doesn’t matter because someone is there to help you. Without these sales associates a furniture store would lose business. In the same way you will lose business if you do not incorporate good conversion techniques into your website. The elements on your website can sell your products or services just like a sales associate. The conversion rate may not be as high as a face-to-face meeting, but CRO scales well and is virtually free.
Incorporating CRO techniques into your website design
The first step to good CRO is figuring out the purpose of the website. The goal of causing your website visitors to take action is too broad. You must narrow the focus and determine an action that you want your visitors to take. For example, filling out your contact form, joining your membership program, purchasing your products, visiting your store or giving you a call can be identified as the purpose of your website. You may have a few other goals as well, but one goal will clarify the design of your theme.
Form Follows Function
A good website designer will create the website based on the function and purpose. If you want to use your website as a sales tool, then the design should promote sales. If you want to use your website as a tool for communicating to your shareholders and customers then the design should support that type of purpose. Not all websites work for all industries. The design should change according to the purpose and according to how it will function within your industry.
Landing Page or Full Website?
Understanding your purpose gives you clarity to decide if you want a full website or a landing page. Making this decision is not that hard, but first you must understand the difference. Each type of site has benefits and drawbacks, but can be very useful in different situations. Full website are traditionally used for company websites, blogs, and to serve multiple purposes. Whereas, a landing page is traditionally a one page site that is optimized to accomplish one goal.
A landing page usually does not have navigation and is primarily used in Pay-Per-Click (PPC) campaigns. Landing pages have a higher conversion rate than a full website due to less distraction, but unfortunately, they lack the ability for good search engine optimization (SEO). Therefore, many people build a full website and then link to landing pages within their site. People also use landing pages in PPC campaigns because they can get a higher return on their investment. Some companies with only one product or service will use a landing page instead of a website so that website visitors are not distracted by multiple pages and because it is cheaper to develop. However, the majority of company websites have at least 5 pages of content.
Common Pages include:
2. About us
3. Products & Services
5. Contact us
These pages come in handy and large websites tend to attract more visitors. Therefore, I recommend having a full website for SEO purposes and then many landing pages to compliment your products. These landing pages can be used in PPC campaigns as well as tools to drive sales.
Regardless if you choose to have a landing page or a full website, you must determine the purpose. When you understand the purpose of your website, it is easier to quantify success and optimize for conversions. If you want to sell your services then getting an e-mail from your contact form may be the way you can measure conversions. If you sell products, having someone add a product to the shopping cart and then follow through with the checkout process could be the conversion. If you are a non-profit and want to build a community around a core idea, then a blog comment or newsletter sign up might be the conversion your looking for. These actions can be easily tracked with basic website analytics and will help you implement CRO techniques into your site.
“You are simply unable to optimize for conversion when you don’t know what a conversion looks like.” – common sense
After you have determined the purpose of your website, then you ready for the design stage. In the design process there are many factors a good web designers should consider. The ability to incorporate these factors into the design will give your website the slight edge it needs to compete. If you are not going to be involved in the design process, then understanding these factors will help you evaluate your finished product.
4 External Factors To Consider
1. Social Expectations
An argument to form follows function is the idea that people do not care about function as long as it provides aesthetic pleasure. This is where design gets complicated. Years ago, Flash technology was used in many big brand websites. Flash provided animation and the ability to get an immediate response from the browser as apposed to server side programming that requires a refresh of the web page. However, Flash required a browser plugin and was not search engine friendly. As a result, many Flash websites were not indexed well and were not found in the search engines. This proved to many companies that aesthetic design meant very little if no one was able to find the website. Therefore, many companies took out the Flash on their websites and replaced it with regular HTML and CSS. The flash websites had good conversions because they were cutting edge and interactive, but they did not get traffic (Remember it takes traffic and conversions to build an online business)
The expectations for websites have increased. Websites visitors subconsciously need functionality, but want aesthetic appeal. This means that as a business owner or web designer, you need to understand that conversions are affected by social expectations.
2. The Role of Marketing
Most website designers are not marketers and vice versa. This makes it difficult for business owners to find a website designer who understands conversion rate optimization. An agency may be a better option for a business owner because there will probably be two or three people working on the website, but this is not always the case. Many agencies do not put the effort into understanding the industry you are in because it would simply cost too much to have their content writers, designers and developers all research your industry. Instead, they simply take orders and push out websites left and right. The customization on a website is a matter of changing colors, adding logos and maybe one or two graphics that are unique to your industry. Unfortunately, this is the extent of $1,500 customization fee. I am not saying that this website will not work.
If your website looks better than the competition then you may win some business, but this only applies to people who have the time to compare all options. The people who do not have the time to compare options will likely choose to do business with the website that they see first in he search engines.
3. Search Engine Design
Search Engine Optimization (SEO) is one of the most misunderstood digital marketing disciplines. Search engine optimization is what you do to earn a higher raking in a search engine. For example, if a person searches on Google, “Tulsa Web Design,” then Google will provide a list of website that are relevant to the keywords within the query. Being the first result is extremely valuable for a website as over 45% of searchers click the first result.
A lot of people add SEO to their website after the website is built, but this is not the best practice. The website should be designed with SEO in mind. If you want to have a website that shows up first in the search engine, then you need to think about SEO. Content, links, code structure and meta data have to be optimized on your website for you to compete online. This is a necessity of good design that many web designers neglect. It’s not that they teach SEO in school (at least not currently.) Therefore, the web designers who do add SEO have had to learn and implement on their own.
4. Social Proof & Conversions
You don’t have to have a social focused website, but never forsake the importance of social media on a website. People will expect to have the ability of interacting with your content. They may want to share, review, comment or even see how other people interact with your company. Social design is imperative for successful website. Marketing can be expensive and you want to allow people to help you market. Adding social features to your website is a small step that makes a big difference in the success of your website. In fact, social actions are considered a quality conversion for many companies.
You may be in an industry where you feel that social media does not help you meet your overall objectives, but the web is more social now than ever before and this has caused people to expect websites to have social capabilities. Even if you do not want to focus on building a community around your brand or want to moderate comments on your blog, social indicators can be implemented on your website. For example, if you are selling products then adding testimonials, and social trust factors will aid in a true conversion. These elements must be designed to fit into the flow of the website. Before the design of the website is finished you need to decide the level of interaction you want on the website. It is always better to integrate social media with a website in the design stage.
The Bottom Line
The best way to get what you want is to know what you need. In every city there are probably a handful of good website designers, but do they know what it takes to build a website that pays for itself. Remember you want the website to be functional, aesthetically pleasing, and search engine optimized with quality code structure. A website that is centered around conversion and built as a marketing tool. With proper research and a little work, it is not too difficult to make a good decision. Keep this in mind 95% of web designers claim to be the best and promise the world, but only around 5% can deliver.
If you are in need of marketing guidance, a quality website or have any questions, send us an email and we’ll be more than happy to assist you and if we can’t help you make money or meet your goals, then we know where to send you. OklaMedia created a rigorous conversion checklist to make sure that all of our web properties are optimized to turn traffic into sales and leads. Our experience drives us to create web properties that work and this drive is what makes OklaMedia different.
How to Take the Next Steps:
Our goal is to help you move forward and accomplish all of your online marketing objectives. To learn more about our company and how we empower small businesses, click the button below to start the conversation.
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